Future Bars Group
Tupper & Reed
The Tupper & Reed cocktail bar was commissioned by the city of Berkeley to commemorate its historic downtown landmark, the Tupper & Reed music store, which opened in 1906 and operated for 99 years.
I worked with the owners and managers to bring their brand & menu vision to life, creating designs flourished with musical motifs that complement the establishment's historic setting.
Role
Art Director
Duration
6 months
Outcomes
Brand & Logo Design
Full Menu & Speed Menu Design
Extendable Art Direction Style
Future Bars Group
Tupper & Reed
The Tupper & Reed cocktail bar was commissioned by the city of Berkeley to commemorate its historic downtown landmark, the Tupper & Reed music store, which opened in 1906 and operated for 99 years.
I worked with the owners and managers to bring their brand & menu vision to life, creating designs flourished with musical motifs that complement the establishment's historic setting.
Role
Art Director
Duration
6 months
Outcomes
Brand & Logo Design
Full Menu & Speed Menu Design
Extendable Art Direction Style
Future Bars Group
Tupper & Reed
The Tupper & Reed cocktail bar was commissioned by the city of Berkeley to commemorate its historic downtown landmark, the Tupper & Reed music store, which opened in 1906 and operated for 99 years.
I worked with the owners and managers to bring their brand & menu vision to life, creating designs flourished with musical motifs that complement the establishment's historic setting.
Role
Art Director
Duration
6 months
Outcomes
Brand & Logo Design
Full Menu & Speed Menu Design
Extendable Art Direction Style
Future Bars Group
Tupper & Reed
The Tupper & Reed cocktail bar was commissioned by the city of Berkeley to commemorate its historic downtown landmark, the Tupper & Reed music store, which opened in 1906 and operated for 99 years.
I worked with the owners and managers to bring their brand & menu vision to life, creating designs flourished with musical motifs that complement the establishment's historic setting.
Role
Art Director
Duration
6 months
Outcomes
Brand & Logo Design
Full Menu & Speed Menu Design
Extendable Art Direction Style
The logo incorporates a modernized typeface that resembles the original facade signage. Notable brand symbols include the historic pied piper which still stands atop the buildings tower, along with a musical ampersand which resembles a treble clef.
The logo incorporates a modernized typeface that resembles the original facade signage. Notable brand symbols include the historic pied piper which still stands atop the buildings tower, along with a musical ampersand which resembles a treble clef.
The logo incorporates a modernized typeface that resembles the original facade signage. Notable brand symbols include the historic pied piper which still stands atop the buildings tower, along with a musical ampersand which resembles a treble clef.
The logo incorporates a modernized typeface that resembles the original facade signage. Notable brand symbols include the historic pied piper which still stands atop the buildings tower, along with a musical ampersand which resembles a treble clef.
Original Signage Revival
Left: Original facade circa 1925 | Right: Revived signage comp
Menu Design
The 43-page menu contains a number of sections that are designed to resemble vintage music score sheets, using a variety of ornaments, illustrations, typefaces, and colors to match the interior decoration of the bar.
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